Chogan's Black Shampoo with Activated Charcoal gently cleanses and deeply clarifies. Thanks to the charcoal, it removes smog residue and impurities that build up daily, prevents the formation of unpleasant odors, and rebalances the scalp—especially for oily hair. Combined with a select blend of natural extracts such as mallow, chamomile, aloe vera, panthenol, and wheat proteins, it leaves hair soft, light, strengthened, and revitalized. It extends the time between washes. It contains no silicones or artificial colors—the black color comes exclusively from the charcoal. Directions: Apply to wet hair and massage into a soft lather. Rinse thoroughly and abundantly to remove all shampoo residue.